Google Digital Marketing & Ecommerce Professional Certificate

Overview

The Google Digital Marketing & Ecommerce Professional Certificate is a beginner-friendly program designed to equip learners with in-demand skills for careers in digital marketing and ecommerce. Offered by Google Career Certificates on Coursera, this 7-course series provides flexible, self-paced learning with no prior experience or degree required.

 What You'll Learn

•  Fundamentals of Digital Marketing & Ecommerce to prepare for entry-level  roles.

•  Customer Engagement Strategies through digital marketing channels like search engines, email, and social media.

•  Marketing Analytics to measure performance and present insights.

•  Ecommerce Store Management, including building online stores, analyzing performance, and fostering customer loyalty.

 Skills You'll Gain

•  Search Engine Optimization (SEO)

•  Social Media Strategy

•  Email Marketing

•  Order Fulfillment & Loyalty Programs

•  A/B Testing & Performance Measurement

•  Media Planning

 Program Highlights

•  Professional-Level Training from Google experts.

•  Portfolio-Ready Projects to showcase skills to potential employers.

•  Hands-on Learning with tools like Google Ads, Google Analytics, Canva, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.

•  Career Credential recognized by employers.

•  Potential Career Outcomes: Marketing Coordinator, Ecommerce Associate, Paid Search Specialist.

 Duration & Flexibility

•  6 months (at 10 hours per week).

•  Fully online with a flexible schedule.

•  Available in multiple languages.

 Career Impact

•  High demand: Over 116,000 open jobs in digital marketing and ecommerce.

•  Competitive salary: Median entry-level  salary of $71,000 in the U.S. and there are a lot of remote job opportunities.

•  Positive career outcomes: 75% of graduates report a new job, promotion, or raise within six months of completion.

Career Benefit

Earning the Google Digital Marketing & Ecommerce Professional Certificate can significantly boost your career in several ways:

1.  Increased Job Opportunities

•  Over 116,000 open roles in digital marketing & ecommerce.

•  Employers actively seek candidates with digital skills, making you more competitive.

2. Higher Earning Potential

   •  The median entry-level  salary for digital marketing roles in the U.S. is $71,000.

   •  Having a Google-backed credential strengthens your resume.

3. Hands-On Experience with Industry Tools

   • •  Gain practical experience using Google Ads, Google Analytics, Shopify, HubSpot, Canva, Mailchimp, Hootsuite, and more.

     •  Employers value candidates who can immediately apply these tools in real-world settings.

4. Build a Strong Portfolio

   •  Work on real-world projects like customer personas, email campaigns, and social media calendars.

   •  Showcase your work to potential employers.

5. Career Growth & Advancement

   •  75% of graduates report a new job, promotion, or raise within six months.

   •  Positions you for roles like Marketing Coordinator, Paid Search Specialist, or Ecommerce Associate.

6.  Flexibility to Work in Various Industries

   •  Every business needs digital marketing & ecommerce expertise.

   •  Skills apply to industries like technology, fashion, finance, healthcare, and more.

7. Employer Recognition

   •  Google is a trusted name in the industry.

   •  Employers recognize and respect the certificate, increasing your credibility.

8. Pathway to Further Education

   •  The certificate has an ACE® recommendation, meaning it may count toward college credit at participating institutions.