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The Google Digital Marketing & Ecommerce Professional Certificate is a beginner-friendly program designed to equip learners with in-demand skills for careers in digital marketing and ecommerce. Offered by Google Career Certificates on Coursera, this 7-course series provides flexible, self-paced learning with no prior experience or degree required.
Fundamentals of Digital Marketing & Ecommerce to prepare for entry-level roles.
Customer Engagement Strategies through digital marketing channels like search engines, email, and social media.
Marketing Analytics to measure performance and present insights.
Ecommerce Store Management, including building online stores, analyzing performance, and fostering customer loyalty.
Search Engine Optimization (SEO)
Social Media Strategy
Email Marketing
Order Fulfillment & Loyalty Programs
A/B Testing & Performance Measurement
Media Planning
Professional-Level Training from Google experts.
Portfolio-Ready Projects to showcase skills to potential employers.
Hands-on Learning with tools like Google Ads, Google Analytics, Canva, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
Career Credential recognized by employers.
Potential Career Outcomes: Marketing Coordinator, Ecommerce Associate, Paid Search Specialist.
6 months (at 10 hours per week).
Fully online with a flexible schedule.
Available in multiple languages.
High demand: Over 116,000 open jobs in digital marketing and ecommerce.
Competitive salary: Median entry-level salary of $71,000 in the U.S. and there are a lot of remote job opportunities.
Positive career outcomes: 75% of graduates report a new job, promotion, or raise within six months of completion.
Earning the Google Digital Marketing & Ecommerce Professional Certificate can significantly boost your career in several ways:
Increased Job Opportunities
Over 116,000 open roles in digital marketing & ecommerce.
Employers actively seek candidates with digital skills, making you more competitive.
Higher Earning Potential
The median entry-level salary for digital marketing roles in the U.S. is $71,000.
Having a Google-backed credential strengthens your resume.
Hands-On Experience with Industry Tools
Gain practical experience using Google Ads, Google Analytics, Shopify, HubSpot, Canva, Mailchimp, Hootsuite, and more.
Employers value candidates who can immediately apply these tools in real-world settings.
Build a Strong Portfolio
Work on real-world projects like customer personas, email campaigns, and social media calendars.
Showcase your work to potential employers.
Career Growth & Advancement
75% of graduates report a new job, promotion, or raise within six months.
Positions you for roles like Marketing Coordinator, Paid Search Specialist, or Ecommerce Associate.
Flexibility to Work in Various Industries
Every business needs digital marketing & ecommerce expertise.
Skills apply to industries like technology, fashion, finance, healthcare, and more.
Employer Recognition
Google is a trusted name in the industry.
Employers recognize and respect the certificate, increasing your credibility.
Pathway to Further Education
The certificate has an ACE® recommendation, meaning it may count toward college credit at participating institutions.
Please fill the Google Form below to get started.